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How do I add a new lead to Teamleader Focus with Focus AI?

Available on Go, Move and Boost
Available on Smart, Grow and Flow


Every new lead means the same chain of manual steps: create the company, add the contact, link them together, create a deal, set a follow-up. It takes time, and with multiple tabs open it's easy to miss a step, forget a field, or end up with a duplicate record you only discover weeks later. Paste what you have, such as an email, a name or a signature, and Focus AI handles the whole chain from there, so you can focus on the lead, not the admin.
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What you can paste in Focus AI

You can give Focus AI almost anything: a forwarded email, a contact form submission, an email signature, or just a name and company. From whatever you paste, Focus AI picks out everything it needs: the contact's name, company, email address, phone number, website, VAT number, and any details about what they're asking for.
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Prompt examples:

  • Paste a forwarded email and say "Add this as a new lead."

  • Paste a contact form submission: "New lead came in via our website."

  • Type a name and company: "New lead: Person X at company X"

  • Paste an email signature: "Can you add this contact?"
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What Focus AI does with it

Before creating anything, Focus AI checks whether the company or contact already exists in Teamleader Focus. If there's a likely match, it will suggest linking to the existing record instead of creating a duplicate.
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If there's no match, Focus AI creates everything in one go and shows you the full overview before anything is saved to Teamleader Focus:

  • The company and contact, linked together

  • A deal in the first pipeline phase, with a summary of what they're asking for

  • A follow-up task due within 2 working days
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Review everything, make any changes if needed, and approve. Only then does Focus AI save everything to Teamleader Focus.
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Good to know

  • If you paste a forwarded email thread with multiple senders, Focus AI will ask you which person is the lead before proceeding.

  • If the lead turns out to be an existing customer, Focus AI won't create duplicate records. Instead it will offer to update their existing detail page with the new information.

  • Focus AI only fills in what it can confirm from what you pasted or from public sources like VAT registries and websites. It never guesses or makes up contact details.
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Shortcut: use the New lead intake Teamleader Skill

The New lead intake Teamleader Skill is built exactly for this flow.
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Find it under Focus AI > Skills > /new-lead-intake. Click Use skill to start, or type /new-lead-intake in any Focus AI chat.
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